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The Cash Temptation in Downturns

Learn why moving to cash during market downturns often does more harm than good, and how staying invested supports your long-term success.

When markets decline or recessions loom, the instinct to move to cash can feel like a safe choice. It may seem like sitting on the sidelines until the storm passes is the prudent thing to do. However, at Optimize, we help you see that moving to cash during a recession is rarely the right move for long-term investors. In fact, it can create more risk, not less, by locking in losses and missing out on the market’s inevitable recovery.

Why Moving to Cash Feels Comforting, but Often Backfires

Recessions and market downturns create fear, uncertainty, and the desire for control. Moving to cash can feel like taking action to protect yourself from further losses. However, this emotional reaction ignores one of the most important lessons in investing: markets recover, often when investors least expect it.

When you move to cash during a downturn, you lock in the paper losses your portfolio has already experienced. Even more damaging, you remove your portfolio from the market just as future recovery and growth opportunities are beginning to form.

Timing the Market Is Extremely Difficult

One of the key reasons moving to cash is a risky move is that it requires you to get two critical decisions right:

  1. When to exit the market.

  2. When to re-enter the market.

History shows that very few investors, including professionals, can time both of these moves successfully. Markets often rebound when fear is still high, and the biggest recovery days can happen close to the market’s lowest points.

Missing just a handful of these best days can have a profound impact on your long-term returns. By trying to avoid short-term losses, investors who move to cash often cause long-term damage to their financial goals.

Time in the Market Beats Timing the Market

At Optimize, we believe the better strategy is to stay invested and stay disciplined through all phases of the market cycle. Your portfolio is designed to endure recessions, recoveries, and all the in-between periods. While downturns can feel uncomfortable, they are temporary, and staying invested allows your portfolio to participate in the recovery when it comes.

The power of compounding works best when you give your investments time to grow, through all market conditions, rather than trying to jump in and out based on short-term events.

How Optimize Supports You During Recessions

We understand that recessions are emotionally difficult. That is why we are by your side, helping you process your feelings, stay focused on your plan, and avoid reactive moves that can hurt your long-term progress.

We help you:

  • Stay anchored to your personal goals and time horizon.

  • Use disciplined rebalancing to adjust your portfolio thoughtfully, without abandoning your strategy.

  • Avoid the temptation to move to cash based on emotions rather than a change in your financial plan.

Cash Has a Role—but Not as a Reaction to Fear

While holding some cash for short-term needs and emergencies is always wise, moving your long-term investments to cash during a recession is not a strategy we recommend. It is a reaction to fear, not a reflection of your goals or plan.

At Optimize, we help you keep your investments aligned to your future, ensuring that your portfolio remains positioned to support your success, through recessions, recoveries, and all the markets in between.